Freelance SEO is a profitable and flexible way to work online and provide various SEO services to clients. Whether you want to work as a freelance SEO writer, a freelance SEO consultant, a freelance SEO auditor, or any other type of SEO freelancer, you can find plenty of freelance SEO jobs on various online platforms or websites.
However, freelance SEO also comes with some challenges and responsibilities. You need to boost the website rankings of your clients, deal with competition and uncertainty, and maintain your skills and knowledge.
How can you boost the website rankings of your clients as a freelance SEO? In this article, we will share some strategies and techniques that can help you improve your performance and results as a freelance SEO.
What Is Freelance SEO?
Freelance SEO is the process of improving the visibility and relevance of websites in the search engines by optimizing them for the search engines and the users. A freelance SEO works with various clients or brands to create and optimize content on the web that meets their needs and expectations.
A freelance SEO can offer various services, such as:
- Keyword research: Finding and analyzing the best keywords for each website or webpage that match the user intent and the client goals.
- Content creation: Writing and editing engaging and informative content for each website or webpage that incorporates the keywords and provides value to the users.
- Content optimization: Applying various on-page SEO techniques to each website or webpage that improve its structure, format, speed, usability, etc.
- Link building: Acquiring and managing quality backlinks from other relevant and authoritative websites that boost the authority and popularity of each website or webpage.
- Technical SEO: Performing various technical SEO audits and fixes to each website or webpage that improve its crawlability, indexability, security, etc.
- SEO strategy: Developing and implementing an effective SEO strategy for each website or webpage that aligns with the client objectives, budget, timeline, etc.
How to Boost Website Rankings as a Freelance SEO?
Boosting website rankings as a freelance SEO requires some strategies and techniques that cover every aspect of each project. Here are some of them:
- Understand the client’s needs and expectations. You need to understand the client’s needs and expectations by communicating with them regularly, asking them relevant questions, listening to their feedback, etc. You also need to understand their industry, audience, competitors, etc.
- Research the keywords and the competitors. You need to research the keywords and the competitors by using various tools, such as Ahrefs, Google Keyword Planner, Google Search Console, etc. You also need to analyze the keyword difficulty, search volume, user intent, etc.
- Create and optimize the content. You need to create and optimize the content by using various tools, such as WordPress, Grammarly, Hemingway Editor, etc. You also need to follow the best practices for content creation and optimization, such as using headings, subheadings, bullet points, images, videos, etc.
- Build and manage the links. You need to build and manage the links by using various tools, such as Ahrefs, Moz Link Explorer, Majestic SEO, etc. You also need to follow the best practices for link building and management, such as using natural and relevant anchor texts, avoiding spammy or low-quality links, monitoring link performance, etc.
- Perform and fix technical SEO issues. You need to perform and fix technical SEO issues by using various tools, such as Screaming Frog, Google Analytics, Google Search Console, etc. You also need to follow the best practices for technical SEO, such as using HTTPS protocol, optimizing site speed, fixing broken links, etc.
Conclusion
Freelance SEO is a profitable way to work online and provide various SEO services to clients. It has many advantages that make it an attractive and flexible career option. However, it also has some challenges and risks that make it a complex and demanding career option.
By boosting website rankings as a freelance SEO, you can improve your performance and results as a freelance SEO.
